What if You Could LOOK as Good as You Feel, FEEL as Good as You Look, & PERFORM Better Than Both?
(Well, You Can...Not to Mention Making Yourself Tough as Nails at the Same Time...)

Hey gang,

I have to admit something to you...something...well, something embarrassing.

I care about how I look.

Yeah, I know...I know. I'm a strength coach! I'm not supposed to care about such narcissism. I should only care about performance, right? I mean, who gives a damn how you look, as long as you're strong, fast, have good cardio, better endurance, and can perform on the field, ring, or court, as well as in life?

But alas...I give a damn. And let's be honest...you do, too.

I mean, come on - does it *really* not matter how you look when you pull your shirt off at the beach? Or that your "guns" stretch your t-shirt out? Or that your physical presence simply has people noticing you first when you walk into a room?

Damn right it matters - don't try to say it doesn't.

It's cool, though - it's not just you and me who feel that way. Some of the smartest and most respected coaches out there realize how imporant this is. Arizona-based sports performance specialist Jay Schroeder (known for turning Adam Archuleta into an unknown into an NFL 1st round draft pick) once commented in a training DVD that his workouts contained 'vanity' work, because when his athletes looked better, they felt better, and when they felt better, they performed better.

Legendary University of Notre Dame football coach Lou Holtz used to have a staunch rule about players wrapping their shoes in athletic tape during games. Future 6-time NFL Pro Bowl selection and 3-time Pittsburgh Steelers team MVP Jerome Bettis pleaded with Holtz to let him tape his shoes when he played his college ball at Notre Dame. When Lou asked him why, Bettis simply told him that it made him 'feel better', and when he felt better, he played better. Holtz quickly changed his stance and allowed players to tape their shoes.

How You Look =
How You Feel =
Ultra-Important!!

Point is this - NEVER underestimate the role of self-confidence, self-assurance, or pride when it comes to performance...of *any* kind. And the best (not to mention quickest) way to build up all those feelings is through a muscular and lean physique.

BUT, don't think that means you can turn into some sorta sissy-fied "pretty boy", though. Looking good is awesome...but if you can't back it up...then what's the point?

What you gotta find the is the "best of both worlds". And to get that, you should get:

Body Armor - The 2nd Chapter

If you're reading this, you probably already have an idea of who I am, have seen the various articles I've published at MMA Weekly, T-nation, Bodybuilding.com, or various other places. Or maybe you've read one of my many blogs or conntected with me via strength & conditioning forums I moderate. Or maybe you, like other people from literally all over the world, have done one of the many workout programs I've released.

And if you're on this site, then you probably already know (and if you're smart, have already done) the original Body Armor program - the one that got you bigger, stronger, and more powerful - all at the same time.

Well, with Body Armor - The 2nd Chapter, it's time to crank it up a notch, and really start making things happen.

Here's an idea of what you can expect:

Phase 1 - Build a Bulletproof "V-Taper"

Everybody knows what the "v-taper" is, right? (Where you have wide shoulders and a narrow waist?) And just about everybody wants it. Well, what if I told you that you did the opposite of what everybody else did, you could have that "v-taper" - in probably half the time?

See, everybody else tries to build wide shoulders and lats. And that's cool - but we do that later. Instead, I have you doing hardcore, gut-busting circuit training made up of compound exercises, power movements, and bodyweight calisthenics. Why? Because it's easier and quicker to drop fat off your mid-section than it is to build up your shoulders and back. Which means it's an easier and quicker route to getting that proportion - that "v-taper" you want.

But that's not all - see, because this style of training is so intense, you build a conditioning, cardio, and work capacity like never before. You make yourself tough physically and mentally, and coat your body in a sort of resilience that makes you almost 'bulletproof'.

It's protects your body - like having your own personal set of 'body armor'...that you have with you all the time.

Phase 2 - Gettin' Big & Gettin' Strong

Now, the fun really begins! This is all about strength and size, baby! Prepare to go for new a new RM ('rep max' - i.e. how much weight you can lift for XX reps) each and every week. There is plenty of accessory work to stimulate even more muscle growth, and you get to do vanity work (can you say biceps?) and even get to pick some of your own favorite movements!

You stay quick and nimble with with the inclusion of various athletic movements in the program, and the volume of work you'll be doing will be putting slabs of muscle on you in no time.

Oh, and remember all that cardio you built in Phase 1? What if I told you that you could keep almost all that cardio...by only working on it a few minutes at a time, and never doing any direct 'cardio' work? Cool, huh?

Phase 3 - 'I Love It When a Plan Comes Together'

Didn't Hannibal Smith from the 'A-Team' used to say that? Yeah, well, he'd totally dig Phase 3, because this is where it all comes together. See, Phase 3 is a sort of 'fusion' of Phase 1 and Phase 2 into an overall culmination of complete badassery.

You start with a style of set and rep protocol that targets strength development, work capacity, and muscle-building - all at once. It's got a very simple manner of progression that lets you know week to week how much better you're getting, and isn't complicated at all, so there are no mind-numbing percentages to remember and no crazy layouts to try and make work - all you gotta do it put in the effort.

But not only are you doing this strength and size work to get you bigger and stronger, you're gonna make yourself look better with more circuits (kinda like in Phase 1). Only now, you're using your 'accessory' exercises, so not only do they get you in shape, drop bodyfat, and keep conditioning in tact, but they help round out that aesthetic physique you, deep down, really want to build!

Oh, and remember that whole "bulletproof" idea? Well, think about it - Phase 3 has the strength work, the size work, the quick moves to keep you athletic, the conditioning, and the accessory work to shape your physique. There isn't much you're not doing here. In fact, totally weird side-effect - some that have completed Phase 3 have been known to have a big red "S" appear on their chest...just sayin'.

What's in the Box?

One of the coolest parts of getting something new is when you tear open the box to see all the goodies inside. Well, if you order Body Armor - The 2nd Chapter right now, you'll get all three phases (12 weeks) of workouts. Everything will be laid right out for you - exercises, days, sets, reps...the whole nine yards. All you gotta do is show up and do it. But you'll also get a 24-point FAQ to give you insight into all the workouts, as well as answer any programs you might have. And know how they say that the biggest mistake most trainees make is not keeping an accurate training log? Well, you'll be able to do that with Printable Workout Logs - all you have to do is print them out and fill in the blanks.

That's not all, though - because you can also get access to: